194x Filetype PPTX File size 0.64 MB Source: www.tamireland.ie
Overview-May 2020 • TAM Ireland Commercial Channels reached an average of 74.7% of individuals each week in May 2020 • Individuals watched on average of 155 minutes (2 hours 35 minutes) each day in May 2020-up 5% on May 2019 • The Late Late Show on RTÉ One on Friday May 1st was the most watched programme with 859,100 individuals tuning in • New broadcaster content continued to entertain in May. Some key programmes included • Modern Family (Finale Part One) on Sky One • Normal People on RTÉ One • The Last Leg-Locked Down Under on Channel 4 • Gangs of London on Sky Atlantic • Live Sport began to made a comeback with a Live Golf event (featuring Rory McIrory) on Sky Sports Golf and Sky Sports Main Event 2 Average Minutes viewed live & TS daily May 2020 300 • Ads ABC1 250 watched 122 200 minutes (2 150 hours, 10 100 minutes) of TV 50 DAILY in May (consolidated) 0 + ls 4 4 4 + s s n + + 1 E 4 4 5 a 2 3 5 5 r id e 5 5 C D 3 4 1 - - - 5 p k r 1 1 - - u 5 5 5 k / d B 2 5 5 s id 1 2 3 s s il n n A C 1 2 lt lt H w e e iv s s s h s s s s u lt lt lt u * s C m lt lt lt lt d d u u u d r * M o u u u u A n A p I d d d k d d d d * A A A Hs W A A A A * Live Time-Shif Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National 3 Consolidated Minutes viewed daily May 2020 V May 2019 300 250 200 150 100 50 0 + ls 4 4 4 + s s n + + 1 E 4 4 5 a 2 3 5 5 r id e 5 5 C D 3 4 1 - - - 5 p k r 1 1 - - u 5 5 5 k / d B 2 5 5 s id 1 2 3 s s il n n A C 1 2 lt lt H w h e e iv s s s s s s s u lt lt lt u * s C m lt lt lt lt d d u u u d r * M o u u u u A n A p I d d d k d d d d * A A A Hs W A A A A * Consolidated May 2019 Consolidated May 2020 Source: TAM Ireland Ltd / Nielsen TAM / Av mins Pn, Total TV, Consolidated, National 4 Weekly reach of TAM Ireland Commercial Channels May 2020 TAM IRELAND Commercial channels reached an average of 74.1% of Ads ABC1 each week in May 100 90 80 70 60 50 40 30 20 10 0 Weekly Reach Individuals Adults 15+ Children Hskprs Hskprs w/kids Adults ABC1 Adults 15-24 Adults 15-34 Adults 25-44 Adults 45+ Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels, ex guest Commercial Impacts May 2020 3500000.0 3000000.0 2500000.0 2000000.0 1500000.0 1000000.0 500000.0 0.0 ls + n s s 1 4 4 4 + 4 1 1 1 + 4 a 5 e r id C 2 3 4 5 3 C C C 5 3 1 r p k - - - 1 - 1 - u d k / B 5 5 5 5 B B B 5 id s il s A 1 1 2 n 1 A A A n 1 lt H w e e iv h * s s s s n s n n n u C s lt lt lt lt r e e d d * r u u u u M e p m e n A p k M m o I k d d d d M s o m * Hs A A A A H W o * W W Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National, All Commercial Channels 6
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