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202x Filetype PPTX File size 0.64 MB Source: www.tamireland.ie
Overview-May 2020
• TAM Ireland Commercial Channels reached an average of 74.7% of individuals each week in May 2020
• Individuals watched on average of 155 minutes (2 hours 35 minutes) each day in May 2020-up 5% on May
2019
• The Late Late Show on RTÉ One on Friday May 1st was the most watched programme with 859,100
individuals tuning in
• New broadcaster content continued to entertain in May. Some key programmes included
• Modern Family (Finale Part One) on Sky One
• Normal People on RTÉ One
• The Last Leg-Locked Down Under on Channel 4
• Gangs of London on Sky Atlantic
• Live Sport began to made a comeback with a Live Golf event (featuring Rory McIrory) on Sky
Sports Golf and Sky Sports Main Event
2
Average Minutes viewed live & TS daily
May 2020
300
• Ads ABC1
250 watched 122
200 minutes (2
150 hours, 10
100 minutes) of TV
50 DAILY in May
(consolidated)
0
+ ls 4 4 4 + s s n + + 1 E 4 4
5 a 2 3 5 5 r id e 5 5 C D 3 4
1 - - - 5 p k r 1 1 - -
u 5 5 5 k / d B 2 5 5
s id 1 2 3 s s il n n A C 1 2
lt lt H w e e
iv s s s h s s s s
u lt lt lt u * s C m lt lt lt lt
d d u u u d r * M o u u u u
A n A p
I d d d k d d d d
* A A A Hs W A A A A
*
Live Time-Shif
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
3
Consolidated Minutes viewed daily
May 2020 V May 2019
300
250
200
150
100
50
0
+ ls 4 4 4 + s s n + + 1 E 4 4
5 a 2 3 5 5 r id e 5 5 C D 3 4
1 - - - 5 p k r 1 1 - -
u 5 5 5 k / d B 2 5 5
s id 1 2 3 s s il n n A C 1 2
lt lt H w h e e
iv s s s s s s s
u lt lt lt u * s C m lt lt lt lt
d d u u u d r * M o u u u u
A n A p
I d d d k d d d d
* A A A Hs W A A A A
*
Consolidated May 2019 Consolidated May 2020
Source: TAM Ireland Ltd / Nielsen TAM / Av mins Pn, Total TV, Consolidated, National 4
Weekly reach of TAM Ireland Commercial Channels
May 2020
TAM IRELAND Commercial channels reached an average of 74.1% of Ads ABC1 each week in May
100
90
80
70
60
50
40
30
20
10
0 Weekly Reach
Individuals Adults 15+ Children Hskprs Hskprs w/kids
Adults ABC1 Adults 15-24 Adults 15-34 Adults 25-44 Adults 45+
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial
Channels, ex guest
Commercial Impacts May 2020
3500000.0
3000000.0
2500000.0
2000000.0
1500000.0
1000000.0
500000.0
0.0
ls + n s s 1 4 4 4 + 4 1 1 1 + 4
a 5 e r id C 2 3 4 5 3 C C C 5 3
1 r p k - - - 1 - 1 -
u d k / B 5 5 5 5 B B B 5
id s il s A 1 1 2 n 1 A A A n 1
lt H w e e
iv h * s s s s n s n n n
u C s lt lt lt lt r e e
d d * r u u u u M e p m e
n A p k M m o
I k d d d d M s o m
* Hs A A A A H W o
* W W
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National, All Commercial Channels 6
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