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picture1_Sport Ppt 80600 | May Viewing Trends 2020


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File: Sport Ppt 80600 | May Viewing Trends 2020
overview may 2020 tam ireland commercial channels reached an average of 74 7 of individuals each week in may 2020 individuals watched on average of 155 minutes 2 hours 35 ...

icon picture PPTX Filetype Power Point PPTX | Posted on 07 Sep 2022 | 3 years ago
Partial capture of text on file.
           Overview-May 2020
                  •   TAM Ireland Commercial Channels reached an average of 74.7% of individuals each week in May 2020
                  •   Individuals watched on average of 155 minutes (2 hours 35 minutes) each day in May 2020-up 5% on May 
                      2019
                  •   The Late Late Show on RTÉ One on Friday May 1st was the most watched programme with 859,100 
                      individuals tuning in
                  •   New broadcaster content continued to entertain in May. Some key programmes included 
                              •  Modern Family (Finale Part One) on Sky One
                              •  Normal People on RTÉ One  
                              •  The Last Leg-Locked Down Under on Channel 4 
                              •  Gangs of London on Sky Atlantic
                              •  Live Sport began to made a comeback with a Live Golf event (featuring Rory McIrory) on Sky 
                                 Sports Golf and Sky Sports Main Event
                                                                                                                                              2
              Average Minutes viewed live & TS daily 
              May 2020
                 300
                                                                                                                                        • Ads ABC1 
                 250                                                                                                                       watched 122 
                 200                                                                                                                       minutes (2 
                 150                                                                                                                       hours, 10 
                 100                                                                                                                       minutes) of TV 
                  50                                                                                                                       DAILY in May 
                                                                                                                                           (consolidated)
                   0
                        +      ls      4      4      4       +      s      s      n       +      +      1      E       4      4
                       5      a       2      3      5       5      r      id     e       5      5      C      D       3      4
                       1             -       -      -      5       p     k       r      1      1                     -      -
                              u      5      5      5              k      /      d                     B      2      5       5
                     s      id      1      2      3       s      s             il     n       n      A      C      1       2
                     lt                                  lt     H      w              e      e                             
                           iv      s      s      s                            h                     s      s      s       s
                    u             lt     lt     lt      u      *      s      C             m       lt     lt     lt      lt
                   d      d      u      u      u       d              r     *       M      o      u      u      u       u
                  A      n                            A              p
                         I      d      d      d                     k                            d       d      d      d
                        *      A      A      A                    Hs                     W      A       A      A      A
                                                                 *
                                                                 Live    Time-Shif
                                                         Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
                                                                                                                                                                                        3
             Consolidated Minutes viewed daily 
             May 2020 V May 2019
                300
                250
                200
                150
                100
                 50
                  0
                        +        ls        4        4         4        +         s         s        n         +        +         1        E         4        4
                       5        a         2         3        5         5         r        id       e         5        5         C        D         3        4
                      1                   -        -         -        5         p        k         r        1         1                           -         -
                                u        5        5         5                  k        /         d                            B        2         5        5
                     s        id        1         2        3         s         s                 il        n        n         A        C         1        2
                     lt                                             lt        H        w        h         e         e                                      
                             iv        s         s        s                                                                  s        s         s        s
                    u                 lt        lt       lt        u         *        s         C                 m         lt        lt       lt       lt
                   d         d       u         u        u          d                  r        *         M       o         u         u        u         u
                  A         n                                     A                  p
                           I         d        d         d                           k                                      d        d        d         d
                           *        A        A         A                           Hs                           W         A        A        A         A
                                                                                  *
                                                                   Consolidated May 2019    Consolidated May 2020
                                                 Source: TAM Ireland Ltd / Nielsen TAM / Av mins Pn, Total TV, Consolidated, National                               4
                                                                                        
               Weekly reach of TAM Ireland Commercial Channels
               May 2020 
                        TAM IRELAND Commercial channels reached an average of 74.1% of Ads ABC1 each week in May
                  100
                   90
                   80
                   70
                   60
                   50
                   40
                   30
                   20
                   10
                     0                                                                           Weekly Reach
                                                               Individuals      Adults 15+      Children         Hskprs           Hskprs w/kids
                                                               Adults ABC1      Adults 15-24    Adults 15-34     Adults 25-44     Adults 45+
                                                  Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial 
                                                                                           Channels, ex guest
                                Commercial Impacts May  2020
                 3500000.0
                 3000000.0
                 2500000.0
                 2000000.0
                 1500000.0
                 1000000.0
                  500000.0
                         0.0
                                ls        +        n         s        s         1        4        4         4        +         4        1        1         1        +         4
                               a         5        e         r        id        C        2        3         4        5         3        C        C         C        5         3
                                        1         r         p       k                   -        -        -        1         -                                    1         -
                               u                 d         k        /         B        5        5        5                  5         B        B         B                 5
                             id        s        il        s                  A        1        1         2        n        1         A        A         A        n        1
                                      lt                 H        w                                              e                                              e          
                            iv                 h        *                   s        s        s         s                 n         s        n         n                 n
                                     u        C                  s         lt       lt       lt        lt                          r        e         e
                           d        d        *                   r        u        u        u         u         M        e         p                           m        e
                          n        A                            p                                                                 k        M        m         o
                          I                                    k         d        d        d         d                  M        s                 o                   m
                         *                                   Hs         A        A        A         A                           H                            W        o
                                                             *                                                                                    W                  W
                                               Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National, All Commercial Channels                                     6
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...Overview may tam ireland commercial channels reached an average of individuals each week in watched on minutes hours day up the late show rte one friday st was most programme with tuning new broadcaster content continued to entertain some key programmes included modern family finale part sky normal people last leg locked down under channel gangs london atlantic live sport began made a comeback golf event featuring rory mcirory sports and main viewed ts daily ads abc tv consolidated ls s n e r id c d p k u b il lt h w iv m o i hs time shif source ltd nielsen av mins total national v pn weekly reach adults children hskprs kids all ex guest impacts...

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