184x Filetype PPTX File size 2.03 MB Source: www.medenschool.co.uk
Task: The relationship between sport and the media/ SCENARIO Learning Outcome 4 is assessed in this task. • Whilst gathering information for your contribution to the exhibition about the relationship between sport and the media, you have become interested in how media and sport influence each other and the relationship between the two. • Your task is to describe the relationship between sport and the media and show how they influence one another. The media uses sport to promote itself e.g. Sky/BT Sports is the main attraction of the satellite/cable TV market GUESS THE VIEWERS FOR THE FOLLOWING CHANNELS Sky Sports Main Event MTV Music average average viewers = viewers = £1,190,000 £156,000 Sky Cinema Premier average viewers = £382,000 Example Work - The media uses sport to promote itself The media uses sport to promote itself Introduction sentence explaining that the media uses sport to promote itself Explain how different media outlets e.g. TV/Radio/Newspaper rely on sports/use sport to promote their outlets (name examples of the media outlets) Before satellite TV, which channels used to show Sport? Give specific sports they showed as examples (at least 4) How has this changed over time- where is sport mainly viewed now? (give specific sports and media platforms they are shown (at least 4) How much income/ how many viewers do each sport get? (compare this to other media outlets) Overall summary sentence The largest aspect of the media is sport and since the early 1990s and the introduction of Sky TV this has led to significant changes in the way sport is covered. Before the 1990’s the only TV channels were BBC and ITV. Sky TV has generated a lot of income for sport especially football and changed the way sport is presented. Sport promotes itself by having dedicated sports channels like Sky Sports news; Sky Sports World Cup (cricket when the world cup is on); Sky Sport 1; Sky Sports 2; Sky Sports 3; Sky Sports 4; Sky Sports 5; Sky Sports F1; Eurosport 1; Eurosport 2;BT Sport 1; BT Sport 2; At the Races; Premier Sports. These channels are an example of how media uses sport to promote itself as if you have the Sky Sports channels you will also have other Sky channels which are good for them. How sport uses the media to promote itself e.g. some of the more high-profile clubs have their own TV channel and some sports have made themselves more important through the media e.g. Twenty20 cricket Example Work - How sport uses the media to promote itself The sport uses media to promote itself Introduction sentence explaining that sport uses the media to promote itself Provide examples of Sports/clubs/teams that have their own dedicated media channels (at least 4) What is shown on these channels? Why do they have these? How have sports changed to suit the media (rules changes, scoring systems, format for games, clothing, times) Why have they changed the above? (at least 4 discussed with reasons) How has this changed over time? Overall summary sentence Sport has used the media to promote itself by some teams in the football premier league having their own TV channel. These are MUTV – Manchester United; Chelsea TV; LFCTV – Liverpool. This means that the fans from these clubs can see replays of their matches this is a way that the clubs can use the media to promote themselves as fans often want to watch matches and they can watch replays of the away matches, they can see reviews of matches, interviews with players and management and documentaries on players old and new. In order to make sport more attractive for TV some sports have made changes to the rules. Examples of this are Rugby Union which has increased the amount points you get for scoring a try and bonus points for scoring four or more tries. Another sport that has changed to attract more people and larger TV audiences is cricket with the introduction of twenty twenty cricket. This has resulted in games starting later, music and firework displays. The players dress in coloured kits and they use a white ball and black stumps. When there was not a great deal of sport on the TV there was no reason for changing the rules this is an example of how the media has influenced sport over time. Radio continues to play a role in the reporting of sports and this has increased now that people can access radio stations on the internet. Phone-ins are key features of the radio with football fans often ringing in to complain about their team especially when they lose or sell when of their star players. Presenters of these programmes are often opinionated and can be very critical
no reviews yet
Please Login to review.