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News Judgment
Is it important?
Is it interesting?
How do you know?
Because you are
constantly asking one
question:
Who cares?
To decide “who cares” …
Use the
RULE OF EIGHT
news values, or factors in news
judgment.
Journalists use these to find stories
and decide what questions to ask in
research and interviews.
Rule of Eight News Values
1. Timeliness / Immediacy
News is what’s happening NOW, or at least
recently.
2. Proximity
News happens close to home, or close to
the heart.
3. Impact / Consequence
News matters to people because it can
affect their lives.
Rule of Eight News Values
4. Prominence / Celebrity
Well-known people are talked about; they
make news.
5. Conflict
When people fight or disagree, often that’s
news.
6. Oddity / Rarity / Novelty
News can be weird. Or odd. Or something
that rarely ever happens.
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