187x Filetype PPTX File size 0.05 MB Source: stie-igi.ac.id
READING COMPREHENSION Researchers do research for the sake of doing research. Their primary focus is seldom to rush something to market. Their greatest motivation is often to get their papers published in scientific journals and get peer reviews on arcane parts of their work. Your challenge here is to figure out how to go through the morass of technical jargon and get some questions answered: What steps are required to start working on the pilot? Do any of the steps need fundamental research or is it a matter of developing manufacturing capability? Does the machine design exist, or can it be easily customised for the process in question? How critical is replicability? Are any of the materials used toxic? Even if these questions cannot be answered in the beginning of your evaluation, your awareness of these potential issues at least minimises the risk of any unpleasant surprise that hinders or delays commercialisation. Investors will invest if the path to starting the pilot is clear and short. More importantly, investors will invest only if the path and time to completing the pilot are clearly defined since scale-up is where the commercial opportunities arise together with an opportunity for the investor to exit. CONTINUED... Your first customers will be your prospective investors. In order to sell the idea to them, you have to convince them that your idea has a competitive advantage that will still hold true for a number of years. This will enable them to recover and multiply their investment before China replicates at a lower cost. The first market that your product will address has to be clearly defined. Sounds easier than it is as you will find a number of attractive addressable markets. The most difficult decision may be whether to go for high- value or high-volume markets. Investors look for markets that have an annual size of over a billion dollars in order to provide enough growth potential. And it is this potential that will enable them to exit with a healthy multiple. CONTINUED... Either way, the following skills and aptitudes are typically required to excel in any marketing role: Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. In today’s world, grabbing consumers’ attention isn’t very easy. Marketers have to constantly think up new ways to attract their audience and entice them to make a purchase great marketers are creative. Imagine the conundrum marketers faced when DVR was released and commercials became futile. What about the overwhelming switch to mobile versus desktop? These trends in the marketplace forever changed the way businesses sold to us, and marketers were on the front lines of those shifts, huddling and figuring out to how to solve new problems that came their way. Great marketers are problem-solvers. Even the most right-brained marketers have a passion for numbers and ROI. How else do companies know that their promotional efforts are working? Whether they’re tracking retweets, click-throughs, or video views, marketers live and breathe metrics. Great marketers are analytical so they can prove the value of their work. The marketing landscape is ever-changing, and opportunities arise every day for businesses to promote their products in new and exciting ways. But marketers wouldn’t be able to seize these opportunities if they don’t continually ask, “What if?” Great marketers stay curious and are lifelong learners. Questions to answer. 1. What does marketer mean ? 2. Who is the marketer ? 3. What do reseller and marketer do in their job ? 4. Conclude by yourself, what is marketing job ? 5. What are the marketing plans ? Mention. 6. Translate the text into Indonesia correctly.
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