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File: Business Plan Ppt Slideshare 68814 | Laudon Traver Ec10 Ppt Ch02
chapter 2 chapter 2 e commerce business models e commerce business models and concepts and concepts copyright 2014 pearson education inc publishing as prentice hall class discussion tweet tweet twitter ...

icon picture PPT Filetype Power Point PPT | Posted on 29 Aug 2022 | 3 years ago
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    Chapter 2
     Chapter 2
    E-commerce Business Models 
    E-commerce Business Models 
    and Concepts
    and Concepts
    Copyright © 2014 Pearson Education, Inc. Publishing as 
    Prentice Hall
                          Class Discussion
       Tweet Tweet: Twitter’s Business Model
     What characteristics or benchmarks can be used to 
       assess the business value of a company such as  
       Twitter?
     Have you used Twitter to communicate with friends 
       or family? What are your thoughts on this service?
     What are Twitter’s most important assets?
     Which of the various methods described for 
       monetizing Twitter’s assets do you feel might be 
       most successful? 
    Copyright © 2014 Pearson Education, Inc. Publishing as 
    Prentice Hall                                     Slide 2-3
           E-commerce Business Models
    Business model
        Set of planned activities designed to result in a 
          profit in a marketplace
    Business plan
        Describes a firm’s business model
    E-commerce business model
        Uses/leverages unique qualities of Internet and 
          Web
    Copyright © 2014 Pearson Education, Inc. Publishing as 
    Prentice Hall                                      Slide 2-4
      Eight Key Elements of a Business Model
    1.   Value proposition
    2.   Revenue model
    3.   Market opportunity
    4.   Competitive environment
    5.   Competitive advantage
    6.   Market strategy
    7.   Organizational development
    8.   Management team
    Copyright © 2014 Pearson Education, Inc. Publishing as 
    Prentice Hall                                   Slide 2-5
                 1. Value Proposition
    “Why should the customer buy from yo
       u?”
    Successful e-commerce value 
       propositions:
       Personalization/customization
       Reduction of product search, price discovery costs
       Facilitation of transactions by managing product 
         delivery
    Copyright © 2014 Pearson Education, Inc. Publishing as 
    Prentice Hall                                     Slide 2-6
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...Chapter e commerce business models and concepts copyright pearson education inc publishing as prentice hall class discussion tweet twitter s model what characteristics or benchmarks can be used to assess the value of a company such have you communicate with friends family are your thoughts on this service most important assets which various methods described for monetizing do feel might successful slide set planned activities designed result in profit marketplace plan describes firm uses leverages unique qualities internet web eight key elements proposition revenue market opportunity competitive environment advantage strategy organizational development management team why should customer buy from yo u propositions personalization customization reduction product search price discovery costs facilitation transactions by managing delivery...

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