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picture1_Marketing Presentation Slides 68618 | Sessions 1 2


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File: Marketing Presentation Slides 68618 | Sessions 1 2
what is statistics chapter 1 mcgraw hill irwin the mcgraw hill companies inc 2008 goals understand why we study statistics explain what is meant by descriptive statistics and inferential statistics ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago
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      What is Statistics
                                Chapter 1
  McGraw-Hill/Irwin                        ©The McGraw-Hill Companies, Inc. 2008
     GOALS
      Understand why we study statistics.
      Explain what is meant by descriptive 
         statistics and inferential statistics.
      Distinguish between a qualitative variable 
         and a quantitative variable.
      Describe how a discrete variable is different 
         from a continuous variable.
      Distinguish among the nominal, ordinal, 
         interval, and ratio levels of measurement.
  3
    What is Meant by Statistics?
       Statistics is the science of 
       collecting, organizing, presenting, 
       analyzing, and interpreting 
       numerical data to assist in 
       making more effective decisions. 
 4
    Who Uses Statistics?
         Statistical techniques are used 
         extensively by marketing, 
         accounting, quality control, 
         consumers, professional sports 
         people, hospital administrators, 
         educators, politicians, physicians, 
         etc...
  5
    Types of Statistics
      1.Descriptive Statistics - methods of 
        organizing, summarizing, and presenting 
        data in an informative way. 
            EXAMPLE 1: A Gallup poll found that 49% 
             of the people in a survey knew the name 
             of the first book of the Bible. The statistic 
             49 describes the number out of every 100 
             persons who knew the answer.
  6
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