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picture1_Product Mix Ppt 68092 | 04 Notes


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File: Product Mix Ppt 68092 | 04 Notes
product service management concepts and procedures necessary to obtain develop maintain and improve a product or service mix in response to market opportunities product the goods and services a business ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
Partial capture of text on file.
    Product Service 
    Management
      Concepts and procedures necessary to obtain, 
      develop, maintain, and improve a product or 
      service mix in response to market 
      opportunities.
      Product: The goods and services a business 
      will offer to its customers
      ◦A. Choice of product: Will the business offer a variety 
        of products?
      ◦B. Packaging: Does the packaging protect the product 
        and provide necessary information about the product?
    Product Service 
    Management
      Product Cont. 
      ◦C. Level of quality: What level of quality will the 
        business ensure?
      ◦D. Brand name: What brand name products will 
        the business offer?
      ◦E. Warranty: Will the business offer a warranty 
        to its customers to ensure satisfaction
      Categories of sport/event 
      products.
         Sports Events
         •   Ones in which we participate 
         •   Ones we just watch or hear, either in person or on 
             TV, radio or the internet
         Athletes
         •   Ones that earn their income from the performance 
             on the field  (Professionals)
         •   Ones that are considered amateurs and perform for 
             their own enjoyment
         Venues
         •   Ones that host only one sports team
         •   Ones that host multiple sports teams
     Categories of sport/event 
     products.
     Non-sport events
        a. Concerts
        b. Festivals
        c.  Conventions
     Sporting goods
        d. Equipment
        e. Apparel
        f.  Trinkets & Trash 
      Categories of sport/event 
      products.
      Licensed merchandise 
          a.   Apparel (soft goods) – team and player specific
           b.   Hard goods – equipment, toys, etc. 
      Sports Media
         a. TV/Radio – Broadcast media
         b. Newspaper/magazine – Print media
         c.  Internet – News, Info & Social Media
      Sport Services
         d. Lessons/camps
         e. Rented-goods services
         f.  Owned-goods services
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...Product service management concepts and procedures necessary to obtain develop maintain improve a or mix in response market opportunities the goods services business will offer its customers choice of variety products b packaging does protect provide information about cont c level quality what ensure d brand name e warranty satisfaction categories sport event sports events ones which we participate just watch hear either person on tv radio internet athletes that earn their income from performance field professionals are considered amateurs perform for own enjoyment venues host only one team multiple teams non concerts festivals conventions sporting equipment apparel f trinkets trash licensed merchandise soft player specific hard toys etc media broadcast newspaper magazine print news info social lessons camps rented owned...

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