MEANING OF SOCIAL 
                                       CLASS
           Social class usually is defined by the 
            amount of status that members of a 
            specific class possess in relation to 
            members of other classes. Social-class 
            membership often serves as a frame of 
            reference for the development of 
            consumer attitudes and behaviour.
    MESERMENT OF SOCAIL CLASS
      Subjective  •Its rely on an individual’s self 
     Measuremen perception.
            t
     Reputational  •Its rely on an individual’s 
     Measuremen perceptions of others
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       Objective      •  it use specific socioeconomic 
     Measuremen mesures, either alone or in 
                       combination with others.
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         Lifestyles profiles of the social 
                                           class
           The life style that is consumer behaviour 
            of various social classes differ widely. A 
            person in lowest class is able to buy only 
            bare minimum requirements of life.
           On the other extreme there are rich elites 
            either because of historical factors like 
            zamidars in India or persons in foreign 
            countries who have inherited.
         Lifestyles profiles of the social 
                                             class
           Upper class :
           upper class who have acquired wealth 
            through success in business, industry or 
            service. 
           Lifestyle:
           They buy high priced cars, house, get best 
            education for their children and get 
            treatment in best hospitals in case of illness. 
            This class wants to have best enjoyment of 
            life and looks for the future of their family.
          Lifestyles profiles of the social 
                                                 class
            high level professionals:
            Young successful professionals, senior corporate 
             executives and small scale and medium scale 
             new busi nessmen fail in this group who has 
             come up through their education and hard work.
            Lifestyle:
            They believe in high standard of living and try to 
             buy best things in life-houses, furniture, 
             furnishings, automobiles, health care, insurance, 
             education of their children so that they may also 
             become good professionals.