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         Spring 2020 (2020.03.03 - 2020.07.01)
    • 課課課課課行行行行
                              (Marketing Management)
    • 課課課課課課課課 (Min-Yuh Day)
    • 課課課課課課課3C (TLMXB3C)(M0142)
    • 課課課課課課課 課課課 3 課課
                               (3 Credits, Required)
    • 課課課課課課課課課 2       (  9:10-10:00) B120
                                       課課  3, 4   (10:10-12:00) B701
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    • 課課課課課課課課課課課課課課課課課
    • 課課課課課課課
       1. 課課課課課課
       2. 課課課課課課課
       3. 課課課課
       4. 課課課課課課
       5. 課課課課
       6. 課課課課
       7. 課課課課
       8. 課課課課課課課
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                  Course Introduction
   • This course introduces the fundamental 
     theories and practices of marketing management. 
   • Topics include:
      1.  Understanding Marketing Management
      2.  Capturing Marketing Insights
      3.  Connecting with Customers
      4.  Building Strong Brands
      5.  Creating Value and Shaping the Market Offerings
      6.  Delivering Value
      7.  Communicating Value
      8.  Conducting Marketing Responsibly for Long-term Success
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    •課課課課課課課課課課
      課課課課
      課課課課課課課課
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                   Objective
    •Student will be able to und
      erstand and apply the fund
      amental 
      concepts and practices of 
      marketing management.
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