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picture1_Marketing Ppt 67505 | Strategic Management In Action Chapter 5


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File: Marketing Ppt 67505 | Strategic Management In Action Chapter 5
strategic management in action process corporate strategies decided in the beginning developed over time overall vision mission s corporate and competitive strategies competitive advantages discovered thru implementation use swot analysis ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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         STRATEGIC MANAGEMENT IN ACTION: 
         PROCESS
         •    Corporate Strategies
               •   Decided in the beginning
               •   Developed over time
                     •  Overall vision
                     •  Mission(s)
                     •  Corporate and Competitive Strategies
               •   Competitive advantages discovered thru implementation 
               •   Use SWOT Analysis 
                     •  Exploit possible competitive advantages
                     •  Counteract possible threats
        STRATEGIC MANAGEMENT IN ACTION: 
        PROCESS - NIKE
        • Nike
              •  Business Model – To market high-end consumer products manufactured 
                 in cost-efficient supply chains
              •  Adjust business model to embrace responsibility practices
                   • 1998 - Established a corporate responsibility department
                        • Criticized for work conditions
                        • “Industry Leader”; competitors had the same conditions
          NIKE SWOT ANALYSIS
                            Strengths                                               Weaknesses
       •   Extremely competitive
                                                                 •   Revenue heavily dependent on footwear sales
       •   Doesn’t own factories
                                                                 •   Dependent  on  retailer  sector  (highly  price 
       •   Strong R&D
       •   Global brand image                                        sensitive)
                         Opportunities                                                  Threats
       •   Product development                                   •   Main strategy has been replicated by competitors
       •   International marketing                               •   Consumers are looking more at price than brand
       •   Nike has become a fashion image
        FUNCTIONAL STRATEGIES – 
        THE PRODUCT
        •   Product – a good or service
              •  Shoes
              •  Athletic wear
              •  Nike+
              •  NikeID
        •   Three Stages of the Product
              •  Design
              •  Product Operations
              •  Marketing
        PRODUCT DESIGN AND DEVELOPMENT 
        STRATEGIES
              •  Timing
                   • New Movers
                   • Followers
              •  Who
                   • R&D
                   • Cross Functional Teams
              •  How
                   • Process
                   • Type of Research
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...Strategic management in action process corporate strategies decided the beginning developed over time overall vision mission s and competitive advantages discovered thru implementation use swot analysis exploit possible counteract threats nike business model to market high end consumer products manufactured cost efficient supply chains adjust embrace responsibility practices established a department criticized for work conditions industry leader competitors had same strengths weaknesses extremely revenue heavily dependent on footwear sales doesn t own factories retailer sector highly price strong r d global brand image sensitive opportunities product development main strategy has been replicated by international marketing consumers are looking more at than become fashion functional good or service shoes athletic wear nikeid three stages of design operations timing new movers followers who cross teams how type research...

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