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picture1_Marketing Ppt 67462 | Ch12 Marketing Channels


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File: Marketing Ppt 67462 | Ch12 Marketing Channels
supply chain a supply chain is a system of organizations people technology activities information and resources involved in moving a product or serv ice from supplier to customer supply chains ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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        Supply Chain
  • A supply chain is a system of organizations, 
   people, technology, activities, information and 
   resources involved in moving a product or serv
   ice from supplier to customer.
        Supply Chains
  • Upstream partners: set of firms supply raw 
   materials, components, parts, information, fin
   ances, and expertise needed to create a produ
   ct or service.
  • Downstream partners: the marketing 
   channels such as wholesalers and retailers tha
   t look toward the customer.
         Upstream
             Downstream
    Supply Chain Management
  • Managing upstream & downstream value-
   added flows of materials, final goods, and rela
   ted information among suppliers, the compan
   y, resellers, and final consumers. 
      Retailer & Wholesaler
  • Retailing includes all activities involved in 
   selling goods or services directly to final consu
   mers for their personal, nonbusiness use.
  • Wholesaling include all activities involved in 
   selling goods or services to those who are buyi
   ng for purpose of resale or for business use.
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...Supply chain a is system of organizations people technology activities information and resources involved in moving product or serv ice from supplier to customer chains upstream partners set firms raw materials components parts fin ances expertise needed create produ ct service downstream the marketing channels such as wholesalers retailers tha t look toward management managing value added flows final goods rela ted among suppliers compan y resellers consumers retailer wholesaler retailing includes all selling services directly consu mers for their personal nonbusiness use wholesaling include those who are buyi ng purpose resale business...

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