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PERTEMUAN 11 Dr Wilhelmus Hary Susilo 2019 08/28/2022 2 Modul 11 Dr Wilhelmus Hary Susilo 2019 08/28/2022 3 The Term and Phenomenon of the RM and The General Marketing Theory The relational concept is not new for the commercial practices (Gummesson, 2008). Dr Wilhelmus Hary Susilo 2019 08/28/2022 4 The definition by Gummensson, 2008 Dr Wilhelmus Hary Susilo 2019 08/28/2022 5 Paradigm status of RM Theory Fist Part RM: RELATIOSHIP MARKETING (the term by Barry, 1983): Dr Wilhelmus Hary Susilo 2019 08/28/2022 6
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