jagomart
digital resources
picture1_Communication Ppt 42455 | Concepfoundation Combined Slides


 175x       Filetype PPT       File size 0.29 MB       Source: directory.umm.ac.id


File: Communication Ppt 42455 | Concepfoundation Combined Slides
chapter questions why is marketing important what is the scope of marketing what are some of the fundamental marketing concepts how has marketing management changed what are the tasks necessary ...

icon picture PPT Filetype Power Point PPT | Posted on 16 Aug 2022 | 3 years ago
Partial capture of text on file.
    Chapter Questions
    Why is marketing important?
    What is the scope of marketing?
    What are some of the fundamental 
      marketing concepts?
    How has marketing management changed?
    What are the tasks necessary for 
      successful marketing management?
                                                       1-2
    What is Marketing?
          Marketing is an organizational function
             and a set of processes for creating, 
           communicating, and delivering value 
               to customers and for managing 
                   customer relationships 
                   in ways that benefit the 
              organization and its stakeholders.
                                                       1-3
    What is Marketing Management?
               Marketing management is the
                       art and science 
                 of choosing target markets 
             and getting, keeping, and growing 
                      customers through
          creating, delivering, and communicating
                  superior customer value.
                                                       1-4
    For an exchange to occur…..
    There are at least two parties.
    Each party has something that might be of value 
      to the other party.
    Each party is capable of communication and 
      delivery.
    Each party is free to reject the exchange offer.
    Each party believes it is appropriate or desirable 
      to deal with the other party.
                                                           1-5
    What is Marketed?
     Goods                      Places
     Services                   Properties
     Events                     Organizations
     Experiences                Information
     Persons                    Ideas
                                                       1-6
The words contained in this file might help you see if this file matches what you are looking for:

...Chapter questions why is marketing important what the scope of are some fundamental concepts how has management changed tasks necessary for successful an organizational function and a set processes creating communicating delivering value to customers managing customer relationships in ways that benefit organization its stakeholders art science choosing target markets getting keeping growing through superior exchange occur there at least two parties each party something might be other capable communication delivery free reject offer believes it appropriate or desirable deal with marketed goods places services properties events organizations experiences information persons ideas...

no reviews yet
Please Login to review.