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Create Your Reader Persona Give them a name: Personality and life situation Background How do they make a living? Do they have a family? Demographics Male or female? Age? What's their broad range of income? Identifiers / Characteristics Any specific character traits? What makes them happy? What do they need to be happy? What adds to their happyness? Who are the most important people in their life? Who influences them? What are their goals? Are work or non-work goals more important? What are their challenges? Daily struggles? Longer term struggles? Travel related struggles? What can my blog do for them? How can I help them achieve their goals or overcome challenges? Real reader quotes Some real quotes, from blog comments, interviews, online forums & casual chats Notes Create Your Reader Persona Travel Style How would they describe their travel style? Ask. Don't make this up yourself! How much do they travel? How often? How long? Where do they typically travel to? Inside their country? Long haul? Cities? Beaches? What is their dream vacation? Destination? What will they do there? How do they research their vacation? Friends, family, travel agents, internet, books,... Who makes travel decisions? Who's making the decisions and booking flights, hotels etc? How do they decide... Which planes/trains/automobiles to book? Where to sleep? What/where to eat? How can I enhance their travel experience... During the inspiration phase? During the planning phase? During the actual trip? Notes Create Your Reader Persona Internet Usage When are they online? Which days, hours, how long? What do they do online? Types of websites, social networks, what are they looking to achieve? What devices do they use... For inspiration and planning pre trip? For last minute info during the trip? What brands & other blogs do they follow? What kinds of websites do they like and trust? How can I reach this reader? When & with what content? Notes
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