Authentication
253x Tipe PDF Ukuran file 0.10 MB Source: eprints.ums.ac.id
DAFTAR PUSTAKA Buku Andrews,C.J., & Shimp, A.T. (2017). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (10th ed). United States of America : Cengage Learning. Ardial. (2014). Paradigma dan Model Penelitian Komunikasi. Jakarta: PT Bumi Aksara. Barker,M., Barker.D., Bormann.N., & Neher,K. (2013). Social Media Marketing: A Strategic Approach (1st ed). United States of America: Cengage Learning. Chaffey, D., & Chadwick,E.F. (2016). Digital Marketing (6th ed). United Kingdom : Pearson Education Limited. Creswell,W.J. (2012). Planning, Conducting, and Evaluating Quantitative and Qualitative Research. Boston : Pearson. Creswell,D., & Creswell,W.J. (2018). Research Design : Qualitative, Quantitative & Mixed Methods Approaches (5th ed). Great Britain : Sage Publications, Inc. Ghozali, I.H. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23 (8th ed). Semarang :Badan Penerbit Universitas Diponegoro. Ghozali, I.H. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (9th ed). Semarang : Badan Penerbit Universitas Diponegoro. Gunelius,S. (2011). 30-Minute Social Media Marketing : Step by Step Techniques to Spread the Word About Your Business. United States of America : McGraw-Hill. Hair,J.F., Black,W.C., Babin,B.J., & Anderson,R.E. (2014). Kabani, S. (2013). The Zen of Social Media Marketing. Dallas : BanBella Book,Inc. Kelly,J.S., Jones,S.K., & Hagle.R.A. (2015). The IMC Handbook: Reading & Cases in Integrated Marketing Communications (3rd ed). Chicago : Racom Communications. Kotler.P., & Armstrong.G. (2018). Principles of Marketing (17th ed). United Kingdom : Pearson Education Limited. Kumar, R. (2014). Research Methodology : A Step by Step Guide for Beginners (4th ed). London : Sage Publications Ltd. Lipschultz, H.J. (2018). Social Media Communication (2nd ed). New York : Routledge. 69 Pramseti, G. (2014). Kupas Tuntas Data Penelitian dengan SPSS 22. Jakarta : PT Elex Media Komputindo. Priyono. (2016). Metode Penelitian Kuantitatif. Sidoarjo : Zifatama Publishing. Scott, D.M. (2017). The New Rules of Marketing & PR (6th ed). New Jersey : John Wiley & Sons,Inc. Solis,B. (2010). Engage! Engage: The Complete Guide for Brands and Business to Build, Cultivate, and Measure Sucess In The New Web. New Jersey : John Wiley & Sons,Inc. Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, da R&D. Bandung: CV Alfabeta. Sugiyono (2019). Statistika untuk Penelitian. Bandung : CV Alfabeta. Jurnal Alfian, N., & Nilowardono,S. (2019). The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel. Journal of Enterpreneurship and Business Development,2 (2), 218-226. https://doi.org/10.29138/ijebd.v2i2.770 Chomeya,R. (2010). Quality of Psyhology Test Between Likert Scale 5 and 6 Points. Journal of Social Sciences, 6 (3), 399-403. https://thescipub.com/pdf/10.3844/jssp.2010.399.403 Forbes, L.P., & Vespoli, E.M. (2013). Does Social Media Influence Consumer Buying Behavior? An Investigation Of Recommendations And Purchases. Journal of Business & Economics Research (JBER), 11(2), 107- 112. https://doi.org/10.19030/jber.v11i2.7623 Ghosal, M. (2019). Social Media as an Effective Tool to Promote Business- An Empircal Study. Journal of Management and Business Research : E- Marketing , 19 (1), Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/2673 Grizane, T., & Jurgelane. I. (2017) . Social Media Impact on Business Evaluation. Procedia Computer Science, 104, 190-196. https://doi.org/10.1016/j.procs.2017.01.103 Khaldi, K. (2017). Quantitative, Qualitative or Mixed Research : Which Research Paradigm to Use? Journal of Educational and Social Research, 7 (2), 15-24. 10.5901/jesr.2017.v7n2p15 Nurhayani & Nurhayati.S.M. (2017). Pengaruh Promosi dan Harga Terhadap Keputusan Konsumen untuk Membeli Motor Honda Pada PT Citra Megah Sentosa Anyer. Jurnal Manajemen, 7 (2), 126 – 137. https://doi.org/10.30656/jm.v7i2.892 70 Rahman, A., & Zuliestiana, D.A. (2019). Pengaruh Social Media Marketing Melalui Official Account Line Starbucks Indonesia Terhadap Keputusan Pembelian Konsumen Starbucks di Kota Bandung. Journal e-proceeding of Management, 6 (2), 2773-2779. Retrieved from https://libraryeproceeding.telkomuniversity.ac.id/index.php/management/art icle/view/10388/10243 Teo, L.X., Leng, H.K., & Phua., P.Y.X., (2018). Marketing on Instagram: Social Influence and Image Quality on Perception of Quality and Purchase Intention. International Journal of Sports Marketing and Sponsorship, 20 (2),323-332. 10.1108/ijsms-04-2018-0028 Ecnyclopedia Amaral, I. (2015). Instagram. The SAGE Encyclopedia of Economics and Society. Thousand Oaks : Sage Publications, Inc. Retrieved from https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.413 5%2F9781452206905.n373 Skripsi Lautiainen,T. (2015). Factors Affecting Consumer’s Buying Decision in the Selection of a Coffee Brand. Lappeenranta : Saimma University of Applied Sciences. Meslat, N. (2018). Impact of Social Media on Customers’ Purchase Decision (Case : Chocolaterie Thibaut, France). Bachelor’s of Business and Administration. Finland : Turku University of Applied Science Internet Facebook. (2020). How to Use Instagram Insights to Achieve Your Business Goals. Retrieved from https://www.facebook.com/business/learn/lessons/instagram- insights-for-business-basics Instagram. (2020). Apa itu Instagram? Retrieved from https://help.instagram.com/424737657584573 Juniman, T.P., & Ratnasari,D.E. (2019, September 08). Karena BobaTak Pernah Mati. CNN Indonesia. https://www.cnnindonesia.com/gaya- hidup/20190908073556-262-428475/karena-boba-tak-pernah-mati/2 Lusiana, M. (2019, June 19).Xing Fu Tang : Antre 2 Jam untuk Cicipi Brown Sugar Boba Milk. Detik Food. https://food.detik.com/resto-dan-kafe/d-4592367/xing- fu-tang-antre-2-jam-untuk-cicipi-brown-sugar-boba-milk Olenski, S. (2012, May 7). Are brands wielding more influence in social media than we though?. Forbes. 71 https://www.forbes.com/sites/marketshare/2012/05/07/are-brands- wielding-more-influence-in-social-media-than-we-thought/#72dd9d2871e1 Redaksi Kumparan. (2019, July 6). Cerita Boba, Bubble Drink yang Digandrungi Anak Muda. Kumparan. https://kumparan.com/kumparanfood/cerita-boba- bubble-drink-yang-digandrungi-anak-muda-1rPinRkuKoA Salpini, C. (2017, August 23). Study: Instagram influences almost 75% of user purchase decisions. Retail Dive. https://www.retaildive.com/news/study- instagram-influences-almost-75-of-user-purchase-decisions/503336/ Setiawan, K. (2020, January 26). Menperin Dorong Industri Makanan Minuman Berdaya Saing Global. Tempo. https://bisnis.tempo.co/read/1299703/menperin-dorong-industri-makanan- minuman-berdaya-saing-global/full&view=ok Statista. (2020). Leading Countries Based on Instagram Audience Size as of April 2020. https://www.statista.com/statistics/578364/countries-with-most- instagram-users/ Wally, E. & Koshy, S. (2014). The use of Instagram as a marketing tool by Emirati female entrepreneurs: an exploratory study. 29th International Business Research Conference World Business Institute Australia. pp. 1-19. https://ro.uow.edu.au/cgi/viewcontent.cgi?referer=https://www.google.com/& httpsredir=1&article=1669&context=dubaipapers Wong,E. (2019, March 18). How Indonesians Embrace The Digital World. The Jakarta Post. https://www.thejakartapost.com/academia/2019/03/18/how- indonesians-embrace-the-digital-world.html Xing Fu Tang. (2020) . Locations. Retrieved from https://www.xingfutang.co.id/location Zhang, K., & Lau,C. (2019, January 1). Hongkong Distributor of Popular Taiwanese Bubble Tea Brand Xing Fu Tang Shocks Customers by Suddenly Shutting Store Amid Bitter Court Battle With Founding Firm. South China Morning Post. https://www.scmp.com/news/hong- kong/society/article/2180310/hong-kong-distributor-popular-taiwanese- bubble-brand-xing-fu 72
no reviews yet
Please Login to review.