Nexia TS Business Case Challenge 
     Nexia TS Business Case Challenge Objective: 
     The Nexia TS Day Business Challenge aims to nurture local entrepreneurs by 
     supporting aspiring students in their entrepreneurship journey through 
     mentorship and peer learning. Last year, Nexia TS partnered with NTU and kicked 
     off its inaugural Nexia day Business Challenge. 
     Nexia TS Business Case Challenge 2019: 
     •   Gather feedback from a panel of judges including successful entrepreneurs and 
         leading business professionals (including Directors and CEOs) 
     •   Receive mentorship from industry experts and professionals 
     •   Provides access to entrepreneur role models or professional contacts who can 
         help get their businesses up and running
     Date, Venue: 29 August 2019, Thursday, 2–5.30pm at Nexia TS Office*
     Timeline*  
        Description:                                                             By:               Dates*
        1. Business Challenge Publicity & Sign Up Period                         Institute,        12 Apr – 01 May
                                                                                 Nexia TS 
        2. Kickoff Business Case Challenge 2019                                  Nexia TS          01 May
        3. Business Case Creation                                                Students          01 May – 01 Jun
        4. Business Case Round 1 Submission                                      Students          06 Jun 
        5. Sharing of Business Cases with Judges                                 Nexia TS          13 Jun-20 Jun
        6. Business Case Round 1 Review                                          Judges            20 Jun- 20 Jul
        7. Tabulate scores for Business Case Round 1                             Nexia TS          25 Jul
        8. Send feedback for all Business Cases and                              Nexia TS          01 Aug 
        shortlist top 5 participants for Business Case Round 2 
        9. Preparation of Business Case Round 2 Material &                       Student           08 Aug – 22 Aug
         Submission of Business Case Round 2 Material                                              22 Aug
        10. Nexia TS Business Case Round 2                                       All               29 Aug 
        Announcement of Winner & Prize Presentation 
     Timeline  
     Business Case Round 1 Submission 
     •   Interested students will have to form a group of no more than 5.
     •   Each team will prepare their Business Cases following round 1 judging criteria*:
     •   Create Business Case in PowerPoint format, 15 pages. 
     •   Send Business Case challenge to Nexia TS via email at 
         socialmedia@nexiats.com.sg. 
     •   Download the cover page and attach with your business plan.
     •   Deadline: 6 June 2018
     Timeline  
       Business Case Round 1 Review 
       •   Business Cases will be reviewed and scored by a panel of judges 
       •   The panel of judges will be made up of directors and successful 
           entrepreneurs. 
       •   They will grade students’ Business Case following Judging Criteria Round 1
       Send feedback for all Business Cases and shortlist top 5 participants for 
       Business Case Round 2 
       •   Nexia TS will send feedback for all Business Cases to each team via email
       •   Notify the top 5 qualifying teams via email for Business Case Challenge 
           Round 2 and schedule for the pitch accordingly. 
           Judging Criteria Round 1*
         Criteria                     Description                                                                                                     Score
         Product or Service to be     • Does the Case effectively communicate the features and benefits of the product or service brought to the      25
         offered;                       market? and how this competitive advantage will be maintained?
         Marketing/Sales              • Does the Case indicate how the product/service will be distributed and the product/services’ revenue and 
                                        pricing model? 
                                      • Does the Case include an appropriate promotional strategy that is realistic when compared to the 
                                        assigned marketing budget?
         Market Opportunity           • Does the Case effectively describe the market in which the business intends to compete?                       15
         (Market Analysis)            • Does the Case identify the current market size and potential growth?
                                      • Does the Case identify the key characteristics of the market relevant to the competitive positioning and 
                                        how this opportunity will be exploited? 
                                      • Does the Case effectively analyze the nature of competition within the market? 
                                      • Does the Case identify the target customer group?
         Team & Operations            • Does the Case effectively highlight the expertise of the individual(s) within the business and identify any   10
                                        human resource ‘gaps’ and appropriate measures to resolve these issues? 
                                      • Does the Case address the issues of operational complexity, resource requirements and operational risks 
                                        appropriately?
         Financials & Risks and       • Does the Case explain key assumptions and features of the financial model?                                    25
         Sensitivities                • Does the Case include detailed income and expenditure and cash flow forecasts? 
                                      • Does the Case detail the level of working capital required to run the business? 
                                      • Does the Case identify the nature of potential returns? 
                                      • Are the financial forecasts realistic?
         Clarity                      • Is the Case written in a well-structured, clear and concise manner?                                           10
         Likelihood of company        • How likely is it that a company will be formed within the next 12 months?                                     15
         formation within 12          • What are key factors that suggest a company can be formed in 12 months? 
         months                       • What are the barriers that will prevent company formation within 12 months?
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