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Excellence in Excellence in Business Communication Business Communication Chapter 1 Professional Communication in a Digital, Social, Mobile World Copyright © 2017 Pearson Education, Inc. Learning Objectives (1 of 2) 1. Explain the importance of effective communication to your career and to the companies you where you will work. 2. Explain what it means to communicate as a professional in a business context. 3. Describe the communication process model and the ways social media are Copyright © 2017 Pearson Education, Inc. Chapter 1 - 3 changing the nature of business communication. Learning Objectives (2 of 2) 4. Outline the challenges and opportunities of mobile communication in business. 5. List four general guidelines for using communication technology effectively. 6. Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines Copyright © 2017 Pearson Education, Inc. Chapter 1 - 4 for making ethical communication choices. Understanding Why Understanding Why Communication Matters Communication Matters (LO 1) Explain the importance of effective communication to your career and to the companies where you will work. Copyright © 2017 Pearson Education, Inc. Chapter 1 - 5 Communication Is important to Your Career Entrepreneu Freelancers Executives Entrepreneu Freelancers Executives rs rs Persuasio Clarity Persuasio Clarity n n Writing Listening Speaking Writing Listening Speaking Copyright © 2017 Pearson Education, Inc. Chapter 1 - 6
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