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S ANONE DOMMITMENT C NUTRITION COMMITMENTS FOREWORD CONTENTS OBJECTIVES AND SCOPE – 04 – OF THE DOCUMENT Guiding principles • A base for fundamental principles – 06 – and commitments: provide Our 6 nutrition commitments Health through food principles to guide decisions, – 7 – stipulate our standards and rules, Commitment #1 is a necessity share our commitments. Back bone of nutrition at Danone, one – 8 – consistent document, coherence Commitment #2 and a responsibility between our actions. – 9 – • Our vision of Nutrition: fully Commitment #3 embedded in Alimentation vision, as – 10 – an essential enabler of Alimentation. Commitment #4 Match the triple win by Danone, At Danone we believe that providing health sales were generated in healthy categories, based especially healthier choice. – 11 – through food is not only a necessity but also our on official public health recommendations (waters, • A guide to implementation of Commitment #5 responsibility. early life nutrition, medical nutrition and fresh dairy procedure or protocol: aiming for products). compliance. Base for audit, – 12 – Today’s modern societies, because of more reporting, monitoring. Commitment #6 sedentary lifestyles and less healthy eating habits, Our portfolio of products, combined with our are facing major public health issues. broad range of activities to promote healthy diets • These are the Danone Nutrition – 13 – and lifestyles, allows us to have a positive collective Commitments that will be a Governance In this context, we aim to help people adopt eating impact, ensuring healthier lifestyles and nutrition cornerstone of the Categories – 14 – and drinking habits that are both healthy and for all, at all ages. engagement plan. Danone's key policies relevant for them, whatever their age, culture or personal preferences. For us, nourishment goes Danone has thus a significant global footprint. beyond foods and beverages and should be This allows us to have an even more meaningful considered in its broadest sense, including contribution towards meeting the diet-related health nutrition, taste, social and cultural dimensions. challenges the world is facing today. This is what we call ‘Alimentation’. We also invest in research to understand local Version: 2 Through alimentation, we can play an important public health challenges and local eating and History: April 2017 role. We are moving from selling food to encouraging drinking practices. These research programs enable the adoption of dietary habits that contribute us to promote healthier choices that are relevant Approval procedure: Prepared by DANONE NUTRITION STEERING / Approved by R&D EXEC AND WBU BOARDS / toward preserving health. Last year, 88% of Danone’s to the communities’ habits. rd PCB VALIDATION: September 23 2016 Internal Target Group: General Managers / General Secretary / Danone Nutrition Steering Document Owner: Global Nutrition Director & VP Corporate Affairs Level of confidentiality: External use Number of pages: 16 Language: English 02 03 GUIDING PRINCIPLES GUIDING PRINCIPLES Local patterns as With the best the cornerstone of our model we can do, always Because eating habits are rooted in cultural, social beliefs and behaviors, Danone is committed to create, manufacture and provide to consumers our nutrition model takes into consideration local eating and drinking products that are safe and balanced. This implies our obligation to act in patterns and relies also on the understanding of local health and a sustainable and responsible way worldwide, to respect the highest nutrition challenges. This is the reason why we have a country – and quality standards, and seek to have a positive impact on the environment. community-based approach. Thanks to this approach, we can offer We stand by all our products and services with pride and guarantee healthier options that are relevant to the local diets and preferences their quality – whatever consumers may choose, and wherever they and better impact eating and drinking practices. may do so. A healthy diet starts Research is our best ally with healthy products Beyond food composition, a healthy diet is about eating and drinking Danone’s Nutrition vision is supported by investment in research, in everyday a variety of balanced nutrient-rich foods and beverages in both hard and social sciences on one hand, and in the continuous quantities that meet individual needs. Danone focuses on a portfolio of nutritional improvement of products on the other. These research healthy categories (based on public health recommendations and activities allow us to simultaneously enhance the nutritional value of our dietary guidelines) that are beneficial to health on a daily basis as they products and inspire consumers to adopt healthier diets and lifestyles. are of good nutritional quality and considered to be relevant to public We also aim to measure the current impact of our actions on diet and nutrition policies and guidance (waters, early life nutrition, medical health. nutrition and fresh dairy products). An enjoyable experience Not alone, represents a key driver but with partners for a healthier diet and stakeholders To help people around the world adopt healthier eating and drinking Public health challenges require involvement from all players. Industry is habits, we believe that an enjoyable experience is key. Beyond variety, only one part of the chain. We will stand firmly by our belief that it is portion sizes, number of calories, or nutritional quality, taste and texture better to walk together than apart, working with local authorities and play an important role to provide a pleasurable experience. This is why engaging with other stakeholders in our common quest to find better we are able to maintain wherever possible consumer preference while solutions for health through food. Such partnerships will also allow us offering a healthier option. to ensure greater relevancy of our actions and a stronger collective impact on the public health challenges the world is currently facing. 04 05 OUR 6 COMMITMENTS COMMITMENT #1 Continuously improve the nutritional Danone has decided to take its nutritional charter one step further and implement nutrition commitments containing stronger, more measurable and time-bound commitments to evaluate its performance. quality of our products Danone focuses mainly on categories that are beneficial to health on a daily basis. Compared to FOCUS other alternatives, most of the company’s products (waters, maternal and baby nutrition, medical Reduce sugar: a priority nutrition and fresh dairy products) are of good nutritional quality and considered to be relevant Regarding the Fresh Dairy products, Danone according to public nutrition policies and dietary has already reduced sugar and fat content of guidance. brands in many countries. For example in Danone’s ambitious nutritional targets have been Brazil, Danonino, the brand aimed at kids continuously updated to improve the nutritional between 3 and 6 years old, has been COMMITMENT #1 COMMITMENT #2 COMMITMENT #3 quality of products. Today, Danone has set up new progressively improving since 1999 with Continuously improve Design healthier Further reinforce our targets with the objective to meet them by 2020 reductions in sugar and fat content (of 32% for all its categories of products. They are based on and 35% respectively). It contains calcium, the nutritional alternatives relevant for expertise on the official nutrient intake recommendations (WHO, vitamin D plus iron, zinc and vitamin E, based quality of our products consumers understanding of local EFSA, US, IOM, etc.), the latest scientific references on local deficiencies. In Germany, the kids nutrition practices and on dietary practices as well as in-house targets brand “Fruchtzwerge” has reduced its sugar public health contexts developed from Danone’s research programs. content by 25% since 1991. In Canada, added sugars in Danino drinks have been reduced Concerning Maternal and Baby Nutrition, we support by 18% since 2013. We reduced the sugar WHO public health recommendations calling for content of our range of Aquadrinks by 25% exclusive breast-feeding for the first six months between 2007 and 2014. of infancy and continued breast-feeding up to two years of age and beyond, combined with the safe and appropriate introduction of complementary foods. Find our nutritional targets published on the Danone website at www.danone.com under Publications. By 2020, 100% of our products will reach our COMMITMENT #4 COMMITMENT #5 COMMITMENT #6 nutritional targets, which are based on our Contribute to address Develop even more Provide the most publicly available standards. This will help us local public health responsible marketing appropriate product optimize the nutrient density of our products 29% challenges on which practices, especially to labelling to encourage to meet the needs of our consumers. In Africa, given the specificities of eating practices and of Danone’s global sales in 2015 Danone can have a children healthier practices product ranges available in the region, Danone came from products whose most favorable impact has the ambition to reach the general targets by nutritional profile was improved through partnerships 2025 and has set intermediary targets for 2020. over the last 3 years. 06 07
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